Kit Keenan: Finding her Niche, Embracing Influencer Title & Stepping Out of Famous Mom’s Shadow
This week, Jason is joined by Bachelor Nation alum turned fashion designer, home chef and content creator, Kit Keenan!
Many know Kit from her time on Matt James’ season of The Bachelor, but what you may not know is that Kit is no stranger to the spotlight before going on the show, she was raised in New York City by her famous fashion designer mother, Cynthia Rowley. Growing up watching her mother succeed in the fashion industry gave her access and perspective on the fashion industry that many individuals would never have until much later in their careers. Now a few years later in her career, Kit has branded herself as Gen Z’s answer to Martha Stewart by leveraging her knowledge of the fashion industry and adding a twist of her love of cooking. She has been entertaining her nearly 600k followers on Instagram and TikTok with fashion-focused content and hosting a social media cooking series “What’s Kit Cooking”.
Kit gives insight to how she deals with imposter syndrome, how her perspective changed on the word influencer, what her mom thought about her going on The Bachelor, how she feels being labeled as a nepo baby, how to get out of the shadow of someone else, her relationship with money, how she ended up in a campaign with Hailey Bieber’s company, and what she learned from launching her own clothing line. Kit also reveals what she thinks she spends too much money on, how she would define her brand, behind the scenes of influencer collaborations, how she plans from a financial standpoint, how finding her niche helped her grow exponentially, where fashion trends are at today, and what the best deal she has done is. What are her claims to fame in the Bachelor franchise? Would she ever go back on reality TV? What social media platform does she make more on?
Kit reveals all that and so much more in another episode you can’t afford to miss!
