Raising Cane’s founder Todd Graves reveals his path to building the wildly popular restaurant
This week, Jason is joined by founder and CEO of Raising Cane’s Chicken Fingers, Todd Graves!
Having come up with the idea for a chicken finger restaurant chain back in 1996, Todd took a true entrepreneurial path by funding the startup with an SBA loan and his own personal savings. 28 years later, Todd is now one of the 500 richest people in the world, being named to the Forbes and Bloomberg’s recent billionaire list. With over 800 locations in 40 states and five countries, 3.8 billion in revenue last year, Raising Canes is a name brand that on its own merit has become a pop culture icon to fans and customers everywhere.
Todd gives insight to the marketing strategy he has adapted over the years, the love of hanging out with inspiring people from all walks of life, how he was approached to be the lead for The Bachelor, how much of a hand he has in the company and what he wants to do long term with the business, his best advice for those who are expanding their business, working lease deals to open more restaurants for $100k, and coming together during crisis. Todd also reveals how they adapted during the COVID-19 pandemic, how staying privately owned makes a huge difference, the impact of Cane’s Love for the employees, how Post Malone got involved with Raising Canes, why he pushes someone with their own concept to open that, his thoughts on franchising, and what he think is next for Raising Cane’s. Does he pay people an appearance fee for events? Which reality show did he go on? What does the average unit volume at?
Todd reveals all that and so much more in another episode you can’t afford to miss!
